Strategic innovation management

Detalles Bibliográficos
Autor principal: Tidd, Joseph, 1960- (-)
Otros Autores: Bessant, John
Formato: Libro
Idioma:Inglés
Publicado: Chichester: Wiley 2014.
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005257619708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • About the authors
  • Preface
  • How to use this book
  • Foundations of managing innovation
  • Innovation : what it is and why it matters
  • Innovation strategy
  • Identifying strategic capabilities
  • Leadership and organization of innovation
  • Index.