Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures

Cross-cultural business behavior negotiating, selling, sourcing and managing across cultures

Bibliographic Details
Main Author: Gesteland, Richard R. (-)
Format: Book
Language:Inglés
Published: [Frederiksberg] : Malmo : Oslo : Copenhagen Business School Press ; Liber ; Universitersforlaget 2006
Edition:4th ed., 3rd impression
Subjects:
Negociaciones > Gestión
Comunicación intercultural
Ética empresarial.
Multinacionales
Marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005253329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:351 p. ; 24 cm
Bibliography:Incluye referencias bibliográficas (p. [345]-351)
ISBN:9788763001496
9789147077229
9788215010953
9788763001497

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