APA (7th ed.) Citation

Wilmshurst, J. (1988). The fundamentals of advertising. Heinemann.

Chicago Style (17th ed.) Citation

Wilmshurst, John. The Fundamentals of Advertising. London: Heinemann, 1988.

MLA (9th ed.) Citation

Wilmshurst, John. The Fundamentals of Advertising. Heinemann, 1988.

Warning: These citations may not always be 100% accurate.