APA (7th ed.) Citation

Gerbner, G., & Siefert, M. (1984). World communications: A handbook. Longman.

Chicago Style (17th ed.) Citation

Gerbner, George, and Marsha Siefert. World Communications: A Handbook. New York [etc.]: Longman, 1984.

MLA (9th ed.) Citation

Gerbner, George, and Marsha Siefert. World Communications: A Handbook. Longman, 1984.