Competing on analytics the new science of winning
Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing su...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston, Massachusetts :
Harvard Business Review Press
[2017]
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| Edición: | Updated, with a new introduction |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005187399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Part I. The nature of analytical competition: The nature of analytical competition
- What makes an analytical competitor?
- Analytics and business performance
- Competing on analytics with internal processes
- Competing on analytics with external processes
- Part II. Building an analytical capability: A roadmap to enhanced analytical capabilities
- Managing analytical people
- The architectures of analytics and big data
- The future of analytical competition.
