Brand failures the truth about the 100 biggest branding mistakes of all time
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Kogan Page
2003
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005169429708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
