Cita APA (7a ed.)

Anderson, P. M., & Rubin, L. G. (1986). Marketing communications. Prentice-Hall.

Cita Chicago Style (17a ed.)

Anderson, Patricia M., y Leonard G. Rubin. Marketing Communications. Englewood Cliffs: Prentice-Hall, 1986.

Cita MLA (9a ed.)

Anderson, Patricia M., y Leonard G. Rubin. Marketing Communications. Prentice-Hall, 1986.