Cita APA (7a ed.)

Crosby, J. V. (1996). Managing the big sale: A relational approach to marketing strategies, marketing tactics, and selling. NTC Business Books.

Cita Chicago Style (17a ed.)

Crosby, John V. Managing the Big Sale: A Relational Approach to Marketing Strategies, Marketing Tactics, and Selling. Lincolnwood, Ill.: NTC Business Books, 1996.

Cita MLA (9a ed.)

Crosby, John V. Managing the Big Sale: A Relational Approach to Marketing Strategies, Marketing Tactics, and Selling. NTC Business Books, 1996.