Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Alemán |
| Published: |
München [etc.] :
Saur
1987
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005070999708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | VI, 940 p. ; 22 cm |
|---|---|
| ISBN: | 9783598105838 |
