Kiss, bow, or shake hands sales and marketing : the essential cultural guide - from presentations and promotions to communicating and closing
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, fr...
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| Formato: | Libro |
| Idioma: | Inglés |
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New York :
McGraw-Hill
cop. 2012
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005038039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
