Qualitative market research a comprehensive guide

Bibliographic Details
Main Author:	Mariampolski, Hy (-)
Format:	Book
Language:	Inglés
Published:	Thousand Oaks ; London ; New Dehli : Sage Publications 2001
Edition:	1st publ
Subjects:	Marketing > Investigación
Online Access:	Sumario
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991004919359708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	xiii, 312 p. ; 24 cm
Bibliography:	Incluye referencias bibliográficas (p. [297]-303) e índice
ISBN:	9780761969440 9780761969457

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