APA (7th ed.) Citation

Mullen, B., & Johnson, C. (1990). The psychology of consumer behavior. Lawrence Erlbaum Associates.

Chicago Style (17th ed.) Citation

Mullen, Brian, and Craig Johnson. The Psychology of Consumer Behavior. Hilldale, New Jersey: Lawrence Erlbaum Associates, 1990.

MLA (9th ed.) Citation

Mullen, Brian, and Craig Johnson. The Psychology of Consumer Behavior. Lawrence Erlbaum Associates, 1990.