Getting wiser to teens more insights into marketing to teenagers
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Ithaca, N.Y. :
New Strategist Publications, Inc
cop. 2004
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004913319708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Why teens are important consumers
- Teen psyche
- Teen attitudes
- Teen types, trends, and music
- Teen social concerns
- Teens at home and school
- Teens and friends
- Teen lifestyle
- Teens and brands
- Teens and media
- Marketing and advertising to teens.
