Strategic marketing management the framework
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
[Chicago] :
Kellogg School of Management, Northwestern University
[2019]
|
| Edition: | Tenth edition |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004839839708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | VI, 312 páginas : ilustraciones ; 24 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781936572595 |
