Cita APA (7a ed.)

Chernev, A. (2019). Strategic marketing management: The framework (Tenth edition.). Kellogg School of Management, Northwestern University.

Cita Chicago Style (17a ed.)

Chernev, Alexander. Strategic Marketing Management: The Framework. Tenth edition. [Chicago]: Kellogg School of Management, Northwestern University, 2019.

Cita MLA (9a ed.)

Chernev, Alexander. Strategic Marketing Management: The Framework. Tenth edition. Kellogg School of Management, Northwestern University, 2019.