Cita APA (7a ed.)

Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.

Cita Chicago Style (17a ed.)

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.

Cita MLA (9a ed.)

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.