Sales promotion management

Bibliographic Details
Main Author: Quelch, John A. (-)
Format: Book
Language:Inglés
Published: Englewood Cliffs, N.J. : Prentice Hall International 1989
Series:Prentice Hall Series in Marketing
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004784199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XI, 350 p. ; 24 cm
ISBN:9780137878055