Understanding digital marketing marketing strategies for engaging the digital generation

Bibliographic Details
Main Author: Ryan, Damian (-)
Other Authors: Jones, Calvin
Format: Book
Language:Inglés
Published: Philadelphia, PA : Kogan Page cop. 2012
Edition:2nd ed
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004762039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Índice
Physical Description:xv, 283 p. : il. ; 23 cm
ISBN:9780749464271
9780749464288