Understanding digital marketing : marketing strategies for engaging the digital generation

Understanding digital marketing marketing strategies for engaging the digital generation

Bibliographic Details
Main Author: Ryan, Damian (-)
Other Authors: Jones, Calvin
Format: Book
Language:Inglés
Published: Philadelphia, PA : Kogan Page cop. 2012
Edition:2nd ed
Subjects:
Marketing en Internet
Internet > Aspectos económicos
Medios de comunicación social.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004762039708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • Preface
  • Acknowledgments
  • Going digital : the evolution of marketing
  • Strategic thinking
  • Your window to the digital world
  • The search for success
  • Website intelligence and return on investment
  • E-mail marketing
  • Social media and online consumer engagement
  • Online pr and reputation management
  • Affiliate marketing and strategic partnerships
  • Your marketing in your prospect's pocket
  • What's next?.

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