Archetypes in branding : a toolkit for creatives and strategists

Archetypes in branding a toolkit for creatives and strategists

Bibliographic Details
Corporate Author: Chen Design Associates, otros (otros)
Other Authors: Hartwell, Margaret Pott, autor (autor), Chen, Joshua C., autor (otros), Spector, Max, otros
Format: Book
Language:Inglés
Published: Cincinnati, Ohio : How Books [2012]
Subjects:
Marcas comerciales
Marcas (Marketing)
Arquetipo (Psicología)
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004759209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:En la cubierta: "Adams Media"
Encuadernado en espiral
Physical Description:120 páginas : principalmente ilustraciones (color) ; 28 x 29 cm
ISBN:9781440308185

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