Archetypes in branding a toolkit for creatives and strategists

Detalles Bibliográficos
Autor Corporativo:	Chen Design Associates, otros (otros)
Otros Autores:	Hartwell, Margaret Pott, autor (autor), Chen, Joshua C., autor (otros), Spector, Max, otros
Formato:	Libro
Idioma:	Inglés
Publicado:	Cincinnati, Ohio : How Books [2012]
Materias:	Marcas comerciales Marcas (Marketing) Arquetipo (Psicología)
Ver en Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991004759209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Tabla de Contenidos:

Forward / Jay Ogilvy
Setting the stage
Standing on shoulders
Divided by a common language
An invitation to play
Every archetype creates meaning: descriptions of all sixty archetypes, fundamental archetypes, alphabetical listin, archetype families, examples by family
Read tonight. Use tomorrow
Real-world applications.

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