Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

Bibliographic Details
Main Author: Belch, George Eugene (-)
Other Authors: Belch, Michael A., coaut (coaut)
Format: Book
Language:Inglés
Published: Boston [etc.] : McGraw-Hill/Irwin 2001
Edition:5th ed
Series:The McGraw-Hill/Irwin series in marketing
Subjects:
Marketing
Ventas > Promoción
Planificación de medios publicitarios
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004680229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XX, 795, [60] p. : il. ; 28 cm
ISBN:9780072314458
9780071180269

Similar Items