The new marketing paradigm : integrated marketing communications

The new marketing paradigm integrated marketing communications

Bibliographic Details
Main Author: Schultz, Don E. (-)
Other Authors: Tannenbaum, Stanley I., coaut (coaut), Lauterborn, Robert F., coaut
Format: Book
Language:Inglés
Published: Lincolnwood (Chicago) : NTC Business Books [1994]
Subjects:
Comunicación en marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004554709708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 218 p. : il. ; 23 cm
ISBN:9780844234526

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