Cita APA (7a ed.)

Schultz, D. E., Tannenbaum, S. I., & Lauterborn, R. F. (1994). The new marketing paradigm: Integrated marketing communications. NTC Business Books.

Cita Chicago Style (17a ed.)

Schultz, Don E., Stanley I. Tannenbaum, y Robert F. Lauterborn. The New Marketing Paradigm: Integrated Marketing Communications. Lincolnwood (Chicago): NTC Business Books, 1994.

Cita MLA (9a ed.)

Schultz, Don E., et al. The New Marketing Paradigm: Integrated Marketing Communications. NTC Business Books, 1994.