Advertising reach and frequency maximizing advertising results through effective frequency
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Lincolnwood, Ill. :
NTC Business Books
1995
|
| Edition: | 2nd ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004554589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XII, 157 p. ; 24 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780844235066 |
