Cita APA (7a ed.)

West, C. (1995). Advertising reach and frequency: Maximizing advertising results through effective frequency (2nd ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

West, Colin. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency. 2nd ed. Lincolnwood, Ill.: NTC Business Books, 1995.

Cita MLA (9a ed.)

West, Colin. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency. 2nd ed. NTC Business Books, 1995.