Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action

Interactive marketing how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action

Bibliographic Details
Main Author: Williams, Martin (-)
Format: Book
Language:Inglés
Published: Sydney [etc.] : Prentice Hall 1994
Subjects:
Ventas > Promoción
Marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004546679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XLI, 463 p. : il. ; 25 cm
ISBN:9780724810949

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