APA (7th ed.) Citation

Williams, M. (1994). Interactive marketing: How to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action. Prentice Hall.

Chicago Style (17th ed.) Citation

Williams, Martin. Interactive Marketing: How to Use Integrated Offer-driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action. Sydney [etc.]: Prentice Hall, 1994.

MLA (9th ed.) Citation

Williams, Martin. Interactive Marketing: How to Use Integrated Offer-driven Advertising, Database Marketing and Sales Promotion to Create Maximum Action. Prentice Hall, 1994.