European cases in marketing management

Bibliographic Details
Main Author:	Quelch, John A. (-)
Other Authors:	Kashani, Kamran, coautor (coautor), Vandermerwe, Sandra, coautor
Format:	Book
Language:	Inglés
Published:	Burr Ridge [etc.] : Irwin 1994
Series:	The Irwin Series in Marketing
Subjects:	Marketing > Europa > Casos. Marketing > Investigación > Europa > Casos.
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991004542919708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XIII, 525 p. : il. ; 24 cm

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