APA (7th ed.) Citation

Quelch, J. A., Kashani, K., & Vandermerwe, S. (1994). European cases in marketing management. Irwin.

Chicago Style (17th ed.) Citation

Quelch, John A., Kamran Kashani, and Sandra Vandermerwe. European Cases in Marketing Management. Burr Ridge [etc.]: Irwin, 1994.

MLA (9th ed.) Citation

Quelch, John A., et al. European Cases in Marketing Management. Irwin, 1994.