Cita APA (7a ed.)

Kerin, R. A., Hartley, S. W., Rudelius, W., Rodríguez Vega, J., Rodríguez, L., & Domínguez Alconchel, J. (2007). Marketing: "core". McGraw-Hill.

Cita Chicago Style (17a ed.)

Kerin, Roger A., Steven W. Hartley, William Rudelius, Jorge Rodríguez Vega, Luis Rodríguez, y José Domínguez Alconchel. Marketing: "Core". Madrid [etc.]: McGraw-Hill, 2007.

Cita MLA (9a ed.)

Kerin, Roger A., et al. Marketing: "Core". McGraw-Hill, 2007.