Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing

Analyzing sales promotion text & cases : how to profit from the new power of promotion marketing

Bibliographic Details
Main Author: Totten, John C. (-)
Other Authors: Block, Martin P, (1946- ), coautor (coautor)
Format: Book
Language:Inglés
Published: Chicago [etc.] : Dartnell Corporation 1994
Edition:2nd ed
Subjects:
Ventas > Promoción
Publicidad
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004515159708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xii, 226 p. : il. ; 26 cm
Bibliography:Incluye referencias bibliográficas
ISBN:9780850132298

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