Cita APA (7a ed.)

Robinson, W. A., & Block, T. B. (1994). The Dartnell sales promotion handbook (8th ed.). Dartnell.

Cita Chicago Style (17a ed.)

Robinson, William A., y Tamara Brezen Block. The Dartnell Sales Promotion Handbook. 8th ed. Chicago: Dartnell, 1994.

Cita MLA (9a ed.)

Robinson, William A., y Tamara Brezen Block. The Dartnell Sales Promotion Handbook. 8th ed. Dartnell, 1994.