Changing the course of marketing alternative paradigms for widening marketing theory
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Greenwich [Ct.] [etc.] :
Jai Press
1985
|
| Series: | Research in Marketing. Supplement ;
2 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004467469708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XIII, 311 p. ; 24 cm |
|---|---|
| ISBN: | 9780892326273 |
