Cita APA (7a ed.)

Dholakia, N., Arndt, J., & Zaltman, G. (1985). Changing the course of marketing: Alternative paradigms for widening marketing theory. Jai Press.

Cita Chicago Style (17a ed.)

Dholakia, Nikhilesh, J. Arndt, y Gerald Zaltman. Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory. Greenwich [Ct.] [etc.]: Jai Press, 1985.

Cita MLA (9a ed.)

Dholakia, Nikhilesh, et al. Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory. Jai Press, 1985.