Can't sell won't sell advertising, politics and culture wars : why adland has stopped selling and started saving the world
The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We're now so left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we've embraced a new r...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Kent :
Adworld Press
2021
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| Edición: | Third edition published August, 2021 |
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004456619708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
