Super strategist the art and science of modern account planning
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Vancouver, Canada :
Figure 1 Publishing Inc
[2021]
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004412589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- An Industry in Flux
- From Account Planner to Super Strategist
- Brand Matters
- The Brand House
- Modern Consumer Research
- Data and the Science of Strategic Planning
- The Creative Brief
- The Customer Journey
