The sea we swim in how stories work in a data-driven world
"A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketi...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
W.W. Norton & Company
[2021]
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| Edición: | First edition |
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004412469708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
