Ogilvy on advertising in the digital age
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Goodman Book
2017
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004412129708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Codetta
- The digital revolution
- The short march
- The digital ecosystem
- To be or not to be a millennial
- The post-modern brand
- Content is king, but what does it mean?
- Creativity in the digital age. "Give me gold" ; Art or science? ; Pervasive creativity
- Data : the currency of the digital age
- "Only connect"
- Creative technology : the sweet spot
- The three battlegrounds. Putting the social back into social media ; The joy of mobility ; Continuous commerce
- Digital transformations. Digital politics ; Digital government ; Digital tourism ; Digital social responsibility
- Five giants of advertising in the digital age. Bob Greenberg ; Akira Kagami ; Martin Nisenholtz ; Matias Palm-Jensen ; Chuck Porter
- My brain hurts
- The new shape of the world
- Culture, courage, clients and castanets
- Epilogue
