Killer executions and scrubbed decks an outside-the-box look at obnoxious advertising and marketing jargon
If your killer executions can’t nail your target even though the very long creative brief was best-of-breed and the deliverables weren’t subject to scope creep, well, that’s just another day in marketing and advertising. It’s a strange business with jargon all its own. In Killer Executions and Scrub...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
[Estados Unidos] :
[CreateSpace Independent Publishing Platform]
[2015]
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004411749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
