Investigating the attitudes of media planner-buyers to classified advertising in consumer magazines summary report of findings

Investigating the attitudes of media planner-buyers to classified advertising in consumer magazines summary report of findings

Bibliographic Details
Main Author: Taylor, Rosemary (-)
Corporate Author: Periodical Publishers Association (-)
Format: Book
Language:Inglés
Published: London : PPA 1995
Series:Research repor. (Periodical Publishers Association) 25
Subjects:
Publicidad > Revistas.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004345519708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Tit. de la cub.: Classified advertising in consumer magazines
Physical Description:19 p. ; 30 cm

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