Information, influence & communication a reader in public relations

Bibliographic Details
Main Author: Lerbinger, Otto (-)
Other Authors: Sullivan, Albert J.
Format: Book
Language:Inglés
Published: New York, Basic Books [1965]
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004309459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xii, 513 p. 24 cm
Bibliography:Bibliography: p. 481-496.