Advertising account planning a practical guide

Bibliographic Details
Main Author: Kelley, Larry D., 1955- (-)
Other Authors: Jugenheimer, Donald W., 1943-
Format: Book
Language:Inglés
Published: Armonk, N.Y. : M.E. Sharpe cop. 2006
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004302129708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:VIII, 156 p. : il. ; 24 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780765617293