Cita APA (7a ed.)

Kelley, L. D., & Jugenheimer, D. W. (2006). Advertising account planning: A practical guide. M.E. Sharpe.

Cita Chicago Style (17a ed.)

Kelley, Larry D., y Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. Armonk, N.Y.: M.E. Sharpe, 2006.

Cita MLA (9a ed.)

Kelley, Larry D., y Donald W. Jugenheimer. Advertising Account Planning: A Practical Guide. M.E. Sharpe, 2006.