Relationship marketing : bringing quality, customer service, and marketing together

Relationship marketing bringing quality, customer service, and marketing together

Bibliographic Details
Main Author: Christopher, Martin (-)
Corporate Author: Chartered Institute of Marketing (-)
Other Authors: Payne, Adrian, Ballantyne, David
Format: Book
Language:Inglés
Published: Oxford [etc.] : Butterworth-Heinemann 1994
Edition:1st pub., 2nd reprint
Series:The Marketing Series
Subjects:
Marketing
Consumidores, Servicios a los
Control de calidad
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004280299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:"Published in association with the Chartered Institute of Marketing."
Physical Description:VIII, 204 p. ; 24 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780750609784

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