Marketing theory : evolution and evaluation

Marketing theory evolution and evaluation

Bibliographic Details
Main Author: Sheth, Jagdish N. (-)
Other Authors: Gardner, David M., coautor (coautor), Garrett, Dennis E., coautor
Format: Book
Language:Inglés
Published: New York [etc.] : Wiley & Sons 1988
Subjects:
Marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004268999708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XI, 231 p. ; 24 cm
ISBN:9780471635277

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