Cita APA (7a ed.)

Sheth, J. N., Gardner, D. M., & Garrett, D. E. (1988). Marketing theory: Evolution and evaluation. Wiley & Sons.

Cita Chicago Style (17a ed.)

Sheth, Jagdish N., David M. Gardner, y Dennis E. Garrett. Marketing Theory: Evolution and Evaluation. New York [etc.]: Wiley & Sons, 1988.

Cita MLA (9a ed.)

Sheth, Jagdish N., et al. Marketing Theory: Evolution and Evaluation. Wiley & Sons, 1988.