Media brands and branding

Bibliographic Details
Other Authors: Ots, Mart (-)
Format: Book
Language:Inglés
Published: Jönköping : Jönköping International Business School 2008
Series:JIBS Research Reports Series ; 2008-I
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004227969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:VI, 115 p. ; 24 cm
ISBN:9789189164826