Crisis management in the age of social media instant crisis
Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the...
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Business Expert Press
2013
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| Edition: | 1st ed |
| Series: | Public Relations Collection
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004224539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges of managing crises in the age of social media. |
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| Physical Description: | 139 p. ; 23 cm |
| ISBN: | 9781606495810 |
