Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Alemán |
| Published: |
Berlin :
Duncker & Humblot
1990
|
| Series: | Schriften zum Marketing ;
30 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004213399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | Originally presented as the author's thesis (doctoral)--Universität der Bundeswehr Hamburg, 1990 |
|---|---|
| Physical Description: | xi, 362 p. : il. ; 24 cm |
| Bibliography: | Includes bibliographical references (p. 338-362) |
| ISBN: | 9783428070251 |
